The story
A thirty-second spot for a new electric coupe, shot on empty desert highways at first light. We kept the crew small and the schedule tight, shooting most of it in a single day. The edit was delivered as a hero spot with 15 and 6-second cutdowns for social.
CLIENT
Ardent Motors
YEAR
2026
DELIVERABLES
Direction Cinematography
ROLE
Creative Director
Behind the Scenes
We protected one idea from treatment to final grade, shaping the cast, the light and the pace of the cut around it.
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